About Pelican Story.jpg

About us

pelican story is home to globally sourced homewares that add beauty and functionality to any room. We’re interested in authentic pieces that tell a story and bring a distinctive feel to a space, whilst helping make beautiful and unique design accessible. Traditional and modern methods across different design disciplines are all underpinned by care and craftsmanship.

You can find us every Saturday from 9am-5pm at Broadway Market, Hackney E8.

Learn more about the brand in this interview with founder Pauline on The Design Junction.


pelican story has been featured in Hole & Corner magazine, the Evening Standard, Metro, 91 Magazine, Stylist, House Beautiful and Financial Times Weekend.

Note to journalists: for product information and hi-res imagery please email us at: hello@pelicanstory.com

Photography:  Beate Sonnenberg  Styling:  Despina Curtis

Photography: Beate Sonnenberg Styling: Despina Curtis

Other services

Shoot styling and collaborations

Personal shopping and wedding list curation

Gift Vouchers