Meet The Maker: Emma Cerasulo

Welcome to Meet The Maker, a periodical blog from the lovely makers featured on Pelican Story.  

If you're like us, you're probably curious not only about the end product, but where the the idea and inspiration stemmed from and what processes are involved in making each piece.  Meet The Maker aims to share these thought processes and what inspires the makers. 

A huge thanks to Emma Cerasulo for taking to the stand first!

Hi Emma,  tell us about your discipline and where you are based?

I am Emma, a ceramic designer. I split my time between the UK and Puglia, Southern Italy.

What's your Pelican Story - what inspired you to start making?

It all started from the need to have a creative outlet whilst working in my graduate role. Having spent time growing up in Puglia, I was familiar with the local family-run potteries. Each time I visited them it inspired me more to be part of their process. I eventually took the leap and asked, I’ve not looked back since.

As a maker, do you have any questions you ask yourself before making a new piece or launching a new line?

It’s an evolving process but when it comes to design I like to challenge myself. I like to create pieces that contradict traditional designs, colours and techniques. I’m always asking myself “is there a way I can do this differently?”

Which direction do you see yourself going in the future?

Within ceramics I see myself working bigger and exploring colour through different processes. I would also love to collaborate again perhaps within a different medium, it always opens up the opportunity to learn and create in new ways.

What are the ingredients for great design and what's really exciting you at the moment in design?

Quality, functionality and style. For me great design should always evoke emotion.

Who inspires you creatively outside of homewares and design?

My customers are a huge source of inspiration. I love seeing how my ceramics are being used and styled, I feel proud to think that something I created has become a small part of someone's home. It really is the most inspiring feeling.

If you weren't a maker, what would you be doing?

I left my job in product development last year to pursue ceramics, so it’s highly likely I would still be developing accessories wondering what if...

Favourite cities, places or people for inspiration?

My current city obsession is Tokyo and I am so excited to have booked a trip around Japan in September. I find it fascinating how century-old traditions sit so comfortably alongside modern life. I can't wait to explore.

Can’t live without….

My little sketchbook that I carry with me everywhere, I don't just sketch but I write notes and words that all add to my ideas. I feel like I need this as I can sometimes get bogged down with the realities of running a business. My sketchbook makes me feel I can create wherever and whenever.

Should live without…….

Chocolate, it’s definitely a weakness of mine.

Final words?

I love being part of pelican story!


If you have any comments, ideas or suggestions about Meet the maker, then please do drop us an email at hello@pelicanstory.com - we'd love to hear from you